- Focus on the Schering-Plough Corporation: PharmaVitae Profile (Marketwire via Yahoo! Finance)
Reportlinker.com announces that a new market research report related to the Pharmaceutical industry industry is available in its catalogue.
- The Dirty Truth About Allergies (Palatka Daily News)
(ARA) - There may be no place like home, but for more than 50 million Americans who suffer from allergies(1), there's no place for allergens in the home. Indoor allergens, such as dust mites, mold and pet dander, are more common than people may think.
- Drug Ads Losing Recall Effectiveness Among Consumers (BrandWeek)
If you think that marketing in the drug category is becoming less interesting and more monotonous, you're right. A ranking of the most-recalled prescription drug ads shows that prescription drug ads became less memorable for consumers between this year and last, as measured by Nielsen IAG, New York.
- Back-to-school tips for kids with asthma, allergies (Chicago Tribune)
- Global Climate Change May Spur Seasonal Sniffles (Carteret County News-Times)
(ARA) - Many scientists now believe that global climate change is affecting various aspects of human health, including nasal allergies.
- Nielsen IAG: Drug Spots Lose Potency (AdWeek)
NEW YORK If you think that marketing in the drug category is becoming less interesting and more monotonous, you're right.